ChatGPT is used by 300 million active users weekly. Perplexity receives over 500 million queries every month. Google is showing AI Overviews in an increasing portion of its searches. Being cited on these platforms is no longer a bonus — for some sectors, it's becoming the primary traffic channel.
1. Keep AI Bot Access Open
Check that you are not blocking AI bots such as GPTBot, ClaudeBot, PerplexityBot, anthropic-ai, Googlebot in your robots.txt file. To do this, open robots.txt directly in your browser (yoursite.com/robots.txt) and search for these bot names. If these bots are listed under Disallow: /, delete them or restrict them to specific directories. No GEO strategy works without bot access.
2. Create an llms.txt File
llms.txt is a new standard that informs AI systems about your site's purpose, content structure, and terms of use. You can think of it as the AI-era counterpart to robots.txt. This file, placed in your site's root directory (yoursite.com/llms.txt), lists your brand, content categories, and key pages in Markdown format. GeoSkoru's llms.txt generator automatically creates this file.
3. Add Article or FAQ Schema to Every Page
Schema.org markups make it easier for AI systems to structurally understand content. Add Article or BlogPosting schema for blog posts, Product schema for product/service pages, and FAQPage schema for frequently asked questions. Prefer JSON-LD format — a single script block placed in the page's head section is sufficient.
4. Convert Your Headings to Question Format
AI systems prefer content that provides the clearest answers to user questions. A title like "Which Logistics Solution Is More Suitable for Your E-commerce Site?" instead of "E-commerce Logistics Solutions" increases AI quotability. Converting at least 40% of your H2 and H3 headings to question format achieves this effect, even without an FAQ schema.
5. Add Numerical Data and Statistics
Research shows that content containing numerical data is cited more frequently by AI systems. A 2023 study by Princeton and Georgia Tech found that AI visibility increased by up to 40% in statistics-rich content. Support every important claim with a number: instead of "Users use AI," write "58% of users turn to AI assistants for information (Statista, 2024)."
6. Complete Author Information (E-E-A-T)
AI systems are sensitive to signals of genuine expertise. The author's name, title, and short biography should be visible on every content page. If possible, add a link to the author's LinkedIn or corporate profile page. The content's publication and last update dates must be clearly stated. Without these signals, AI systems assign a low trust score to the content.
7. Cite Reputable Sources
Citing academic works, official statistical sources (TÜİK, Statista, industry reports), and recognized institutions is a strong trust signal for AI systems. Include at least 3-5 external source links in each of your articles. Provide the source not in parentheses, but with textual context like "According to source X" or "Research Y shows that" — AI systems process this format better.
8. Increase Content Depth
Superficial listicles lose in the AI citation race. Instead of a 300-word "Top 5 SEO Tools" list, prepare a comprehensive 2,000-word guide covering each tool with real-world use cases, price comparisons, and limitations. GeoSkoru's analysis shows that pages containing 1,200+ words have an AI citation rate 2.3 times higher compared to shorter content.
9. Strengthen Your Internal Linking Architecture
AI systems understand a site's content architecture through internal links. Every content page should have at least 3-5 internal links related to the topic. Especially linking from your main category pages (hub pages) to relevant sub-content strengthens the site structure signal. Anchor texts should be descriptive instead of generic "click here."
10. Regularly Measure Your GEO Score
AI visibility is not static — AI systems are constantly updated, new platforms emerge, and algorithm changes occur. Conduct regular monthly GEO analysis to track your progress and setbacks in various criteria. Compare with competitor sites. Test which content is shown in AI sources. You cannot manage what you do not measure.
Sequential action plan
Average GEO visibility increase
Waiting period for initial results